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About us

If you finish this page without getting the sense that we actually care about people, we're doing it wrong.

Team Avatars

The VitaNavis team is a real mixture of people from different backgrounds, interests, personalities, and experience levels, but we all share the same commitment to making a quality product that can solve real problems by providing actionable information. We also share some core values:


Functionality and usability that is evidence driven, and user informed.


Starting every decision with the consideration of what is in the best interest of our users.

Socially Responsible

A platform for career and educational exploration that is available for anyone that needs guidance.

Our Mission

We believe your personality and interests should be driving the function and performance of technology, not the other way around.

The Team

Darrell Mockus, Technology

Darrell Mockus


Darrell translates ideas into blueprints, and turns those blueprints into functional technology. He was formerly the Director of Engineering at Live Nation and one of the original software engineers that built, one of the first successful revenue generating Internet companies. He also sits on the board of directors for Girls in Tech, a nonprofit organization dedicated to promoting women in technology and entrepreneurship.

Ashtine Rodriguez, Design

Ashtine Rodriguez

User Experiences

Ashtine is the Lead Product Manager for VitaNavis. She works at the intersection of business, design, and technology to build products that people love. Previously Ashtine worked as a Senior UX Designer, enhancing user workflows, prototyping solutions, and conducting user research to build better product experiences. She holds a B.B.A. in Marketing from Florida International University and an M.P.S. in Design Management from Pratt Institute.

Chris Mackey, General Manager

Chris Mackey

General Manager

Chris is responsible for leading our team of technologists, data scientists, and partners to develop market and technology-based solutions that make it possible for students to make informed and intentional decisions about their futures, all through the lens of their own personality and interests. Chris attended Indiana University as a Wells Scholar and received his MBA from Pepperdine University.

Alicia Thompson, Communications

Alicia Thompson


Alicia manages partnership efforts with institutions to offer solutions for increasing student engagement and success. With a background in education, she has 13 years of experience in teaching in both middle and high school levels. She holds a B.S. in English Education from Blue Mountain College, an M.S. in Curriculum & Instruction from Nova Southeastern University, and an Ed. S. in Curriculum Coordinating from Arkansas State University.

Karen Gonzalez, Experiences

Karen Gonzalez


Karen oversees product marketing, demand generation, and content creation. She has nearly a decade of marketing experience with a focus on personality and interest assessments. She’s been instrumental in creating communications strategies, and incorporating customer feedback into product development. Karen is a California State University, Sacramento graduate with a B.S. in Business Administration, and a focus on marketing.

Elizabeth Connolly, Education Partnerships

Elizabeth Connolly

Education Partnerships

Liz leads partnership efforts with institutions to improve student engagement and outcomes. Liz is passionate about student achievement, and has worked for multiple organizations offering solutions to support student success. She previously served as a college administrator in enrollment management, and as an adjunct faculty member. She earned her B.A. from Randolph-Macon Woman’s College, and M.A. from Nova Southeastern University.

Natasha Labos, Education

Natasha Labos


Natasha leads sales and strategic partnerships in the East, with a focus on state level relationship development, government relations and working with higher education institutions on student success and the alignment of education with workforce needs. Natasha earned her bachelors and masters degree from Florida Atlantic University and has over 17 years of experience in Higher Ed, having held strategic sales and partnership positions at Blackboard, McGraw-Hill Education, and Sallie Mae (among others).

Craig Johnson, Data Science

Craig Johnson

Data Science

Craig leads the data science activities for the development, validation, and deployment of custom client solutions and provides design and data science analysis for product design. Previously, Craig was the database manager for a major university, a research consultant, and a research associate. Craig received his B.A. from the University of Nebraska-Lincoln and his M.A. in Industrial/Organizational Psychology from Xavier University.

Holly Clark, Outreach

Holly Clark


Holly manages partnership efforts with institutions to offer solutions for increasing student engagement and success. With a background in both business and education, she has a decade of experience in teaching and instructional coaching, and she previously managed a regional sales office. She holds a B.A. in English Education from Murray State University and an M.S. in Educational Administration from the University of Tennessee.

Maria Frias, Customer Success

Maria Frias

Customer Success

Maria works closely with partners to drive success by ensuring engagement. Maria has over 25 years of Higher Education experience as both an administrator and a consultant. She has been instrumental in assisting institutions implement new processes and strategies that lead to student success and effectiveness. Maria earned her BA degree in Psychology from the University of Miami and her M.S from Nova Southeastern University.

Daniel Nowinski, Operations

Daniel Nowinski


Daniel is responsible for ensuring a positive, consistent, and relevant user experience. Daniel previously served in the U.S. Senate, a research laboratory, and has tutored many high school and elementary students. First in his family to graduate from college, Daniel holds five associates degrees and a B.S. from The University of California, Berkeley.