The Persistence Perspective
on Retention

Persistence is personal, while retention is institutional. Students are actively concerned about their own and their friends’ persistence, while virtually no (or very few) students know or care about their institution’s retention rates. Retention takes a “top-down” approach, assuming that focusing resources on keeping students at an institution will enhance their experiences, which may or may not be the case. Persistence, on the other hand, works from the bottom up, basing organizational goals, strategies, and plans on individual students’ capacities to keep working toward their futures.

Download the whitepaper to learn:

  • The subtle but significant difference between retention and persistence
  • Why retention has failed educational institutions, despite educators' best intentions
  • How transitioning to a persistence perspective could benefit your students, and, in turn, your institution

Download this whitepaper now!